Portfolio

The work, not just the pitch.

3 case studies so far — more get added as projects launch. Click through for the full story: the problem, the approach, and what actually got built.

More case studies coming soon as new projects launch.

Concept builds

Not client work — internal explorations.

Builds we use to explore layout, brand direction and interaction patterns before pitching or applying them to real work.

Aureline

Premium eyewear retail concept — editorial staging and a virtual try-on flow.

View concept Hot Potato

Fast-food ordering concept with delivery/pickup/dine-in flows and a cart UI.

View concept Muffins

Bakery & café concept — menu, gallery and an ordering call-to-action.

View concept Hoorain Atelier

Home-bakery concept for custom cakes, built around a WhatsApp ordering flow.

View concept VESPER

Fashion retail concept — editorial minimalism for an elevated clothing line.

View concept Qasr Estates

Real estate concept — in early exploration.

View concept NUMRA — Redesign Concept

A newer design pitch for NUMRA's site, exploring a different visual direction than the current live version.

View concept NODE — Tech Accessories

Tech accessories store concept with cart and checkout flow.

View concept NODE — Tech Accessories (v2)

A later iteration of the NODE accessories store concept.

View concept Foodistan

Fast-food restaurant concept — full menu, reviews, gallery and contact flow.

View concept Ajwa Garden Hotel & Restaurant

Hotel and restaurant site for a Bahawalpur venue — menu, room booking and reservation flow.

View concept PIZZAROZA

Pizza and fast-food concept for a Karachi venue — full menu, deals, gallery and ordering flow.

View concept Veloce SwagIn progress

Veloce Digital's own print-on-demand merch store — tees, hoodies and caps, built on Printify.

View concept ThrendalIn progress

An AI Employee platform — a support agent that answers customers, tracks orders and manages inventory, plugged into WooCommerce or Shopify. Designed by Veloce Digital.

View concept
The team

Who builds this with us.

Ayeza Tabassum AI Designer & Web Developer

Builds AI-assisted visuals, UGC ad creative and front-end work alongside Veloce Digital client projects.

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Case Study

Ajwa Organics

Industry Organic Food & E-commerce
Timeline 15 days
Location Lahore, Pakistan
Live Site ajwaorganics.pk ↗

The Challenge

Ajwa Organics sells raw honey and traditionally cold-pressed oils to customers who care, specifically, about authenticity — knowing their honey hasn't been cut with syrup, knowing their oil hasn't been refined. That kind of trust is hard to earn and easy to lose. Their previous website had gone unmaintained for a long stretch, which left it exposed, and it was eventually compromised by unauthorized access. For a food brand whose entire pitch to customers is "trust what you're buying," a broken, compromised website wasn't a minor inconvenience — it was working directly against the one thing the business depended on.

The Approach

Rather than patch and reopen the same setup that had been compromised, we rebuilt the site from the ground up on a clean, modern foundation with nothing carried over from the previous build. The new site was designed around how the business actually sells — simple to maintain, secure by design, and built without the loose ends that left the door open the first time.

What We Built

  • A full product catalog for cold-pressed oils and raw honey, with size and quantity options on every product
  • WhatsApp-first ordering — the checkout flow that actually converts for Pakistani small businesses, with no payment gateway friction standing between a customer and a completed order
  • Educational content — including a straight answer to "How to tell if honey is real" and a cold-pressed vs. refined oil breakdown — written to build the exact buyer trust the business depends on
  • Complete policy pages — shipping, returns, privacy, terms — the pages that quietly do a lot of the work of making a storefront look like a business worth trusting
  • Every image optimized for fast loading on mobile, since most of Ajwa Organics' customers are browsing on average Pakistani connections, not fast office wifi

Result

A secure, fast, professional storefront that replaced a compromised website — rebuilt clean, with nothing left over from what came before. Delivered in 15 days, from first call to a live site the business could confidently point customers to. It's been stable and secure since launch.

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Case Study

Talha Commission Shop

Industry Commission Trading
Timeline Delivered
Location Pakistan
Live Site talhacommisionshop.pages.dev/ ↗

The Challenge

Talha Commission Shop, based on Bahawalpur Road, had no web presence for its trading business — spice, oil, grain and raw cotton — and relied entirely on in-person trade and word of mouth.

The Approach

We built a straightforward, hand-coded site to put the business's pitch and reputation online, so prospective buyers and partners have somewhere to look before making contact.

What We Built

  • A business and product overview covering spice, oil, grain and raw cotton trading
  • Contact and location details for the shopfront
  • A fast-loading, hand-coded site with no CMS overhead

Result

A live site for Talha Commission Shop. Full case study write-up in progress.

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Case Study

NUMRA

Industry Bridal & Beauty
Timeline Delivered
Location Lahore, Pakistan
Live Site ayezatabassum08-bot.github.io/Saloon/ ↗

The Challenge

NUMRA runs three bridal makeup, hair and beauty studios across DHA, Cantt and Johar Town in Lahore, and needed a single site to represent all three locations properly.

The Approach

We built a booking-ready site with a design suited to a bridal and beauty brand, structured to cover all three studios clearly.

What We Built

  • A unified structure covering all three studio locations
  • Service and beauty offering overview
  • A contact and booking-focused layout

Result

A live, unified site for NUMRA's three studios. Full case study write-up in progress.

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